One of the main problems I’ve faced in the marketing and communications world is the ever so daunting imposter syndrome.
You sit down to create a graphic, pamphlet, video, or whatever it might be and realize - why am I here? Your creation looks too much like you made it. It’s not good enough and never will be. And you feel like you aren’t either.
It’s a common conundrum that many professionals face, new and seasoned. You aren’t alone in those thoughts. However, the longer you spend dwelling on the negativity, the more you will believe that false narrative.
Okay, so now that you’ve made the choice to focus on the positive attributes that make you uniquely creative, how do you find the confidence to actually succeed?
Confidence in creativity takes a consistent effort to trust that growth can’t happen without some discomfort.
Find something your passionate about and create for yourself.
Whether you are creating a video or a graphic, let your creativity flow without fear. What you are creating is just for your own pleasure.
Once you become more comfortable creating for yourself first, creating at work will become second nature. You will begin to understand what makes you uniquely creative.
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